Do you need a social media marketing agency? - The Social Equation

Posted by on Feb 11, 2013 in Social Media Guides, Social Media Marketing, Social Media Tips | 0 comments

Do you need a social media marketing agency?

Social media marketing agencies help companies streamline their social media activities in a way that produces measurable results, targeted leads, consistent messaging, and engaging conversations. Here are some signs that your business may need a social media marketing service:

Too much time invested

When a lot of time is invested in social media and the results appear to be lacklustre  it’s time to adopt a social media marketing service to help. Unlike other forms of marketing, social media marketing campaigns are difficult to evaluate when it comes to results. Many of the social media tracking tools available provide limited, in-depth reporting capabilities. For companies relying on these tools, this makes it harder to track results. When the company resource responsible for overseeing social media activities has invested time and resources into managing a campaign, there should be a return on that investment.

Difficulty with conversions

When the social media activity fails to produce leads, clicks, conversation and subscribers, a professional agency may be needed. A good campaign with a focused message could be reaching thousands of followers and contacts. This is the point of social media marketing. If the business is unable to match the number of leads, sales or clicks to specific campaign activity, how will a company know where the money should be properly invested for further marketing efforts.

As far as you can go with what you’ve done

Reaching that marketing plateau is a sign that a professional agency is needed. This happens when all social media channels have been properly developed, leveraged, coordinated and utilized to the best of the company’s ability. When the social media campaigns have been developed according to recommended best practices and a consistent effort is made, the results may not quite be visible. Under these circumstances, a professional team is required to take the social media marketing activity into a new direction.

Major re-branding effort

When a company is considering a major re-branding effort, a professional social media agency may be the best way to carry outs its new vision and communicate any set of values. During a major re-branding effort, a company may decide to venture out and utilize social media marketing as a major component of its re-branding efforts.

Any company experiencing conversion issues, reporting problems, lacklustre results or brand identity challenges may benefit from consulting with a professional social media marketing agency.

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